Brand Identity for an Ocean Community
Water Women Campout is a three-day gathering that brings together women through a shared connection to the ocean, adventure, and community.
The visual identity was designed to feel strong, timeless, and deeply rooted in place. Inspired by coastal symbolism, the hand-crafted conch shell became the heart of the brand—representing listening, guidance, and the stories carried across the sea.
From the logo and typography to colour, iconography, and brand applications, every element was created to foster a sense of belonging while honouring the wild landscapes that bring people together.
This project reflects my approach to branding: creating place-based identities that connect people to landscapes, culture, and community.
